• Content Strategies

    We are print to electronic format transition specialists.

    The shift from print format to electronic for both books and journals has opened up an entire new set of opportunities for publishers. The old rules on pricing, marketing, channel selection are often obsolete. We will help you make the shift to e-formats less difficult and expand your market share.

    Recent projects include:

    • Developing current pricing for a new medical library product
    • Identifying targets of potential subscribers in medical market
    • Reviewing consortia pricing models
    • Developing Marketing and Sales strategy for new product launch
    • Evaluating market position among top 5 competitors
    • Developing international sales channels